• Joel Birch 

    Technology Sales & Training Expert 

    Sales Leader @GrubHub - Instructor @StartUp Institute

    Consultant - Entrepreneur - Public Speaker - Lover of Bacon

    I'm an accomplished sales leader with 8+ years of experience in sales, management, and training positions. I'm proud of my record of success in developing campaigns, strategies, and solutions that have generated consistent revenue growth.


    As a part of my responsibilities I lead the development of the sales training and quality program for one of Chicago's most successful technology companies. I was responsible for the development and growth of GrubHub's industry leading sales team. Our sales team consistently outperformed major competitors pre to post-IPO. I now oversee the sales training program while managing a team of 12-14 Online Restaurant Sales Executives. They're all working to exceed a monthly quota and the team is current averaging 140% to quota MoM. Since joining GrubHub's sales leadership team, we sold our products and services to over 25,000 restaurants and YoY volume increased over 40% from 2014 - 2017.


    Specific skill sets include:

    High-Impact Presentations / Brand Strategy Implementation
    Sales Floor Management / Coaching
    Efficiency Development / Team Building
    Public Speaking / Training
    HTML5 /CSS3/ Front-End Design



    Sales Expert with almost 10 years of sales experience both inside and outside; B2B and B2C. I've created innovative sales techniques and processes that I've used to lead the development of GrubHub's industry leading sales team responsible for the growth of GrubHub's huge network of restaurants. 

    Manager, Online Restaurant Sales

    Oct 2015 - Present


    As a part of my role I'm responsible for the performance of my team towards their monthly sales quota while continuing to lead the sales training and quality program which still reports through me.

    • 212% to Quota best month
    • 165% to Quota average MoM
    • Outperform avg by 35% Q2 2017


    Head of Sales Training & Quality

    Mar 2013 - Oct 2015

      In my training roles I was also responsible for creating and evolving the Restaurant Network sales training program from the ground up in addition to creating a quality assurance program for the department. The program is used to monitor calls and process adherence for the restaurant facing operations teams.

      My additional responsibilities include:

      • Working closely with the Senior Director of Restaurant Sales to lead an inside sales team
      • Recruit, hire, train, coach, and manage Sales Executives
      • Using Salesforce.com to develop regular tracking and reporting of key performance metrics and translate these metrics into implications and recommendations
      • Developing effective coaching strategies and content for team meetings
      • Inspire, motivate, and coach Sales Executives to improve individual results
      • Contributing to the sales strategy as it relates to the department as a whole
      • Create and maintain training tools
      • Lead new hire and ongoing developmental training sessions
      • Partner with leadership by providing assessment reports that identify coaching opportunities

      Professional Speaker / Instructor

      Mar 2016 - Present


      Leading discussions on sales techniques with students and professionals. High impact sales training and development. 

      Strategic Advisor - Sales

      May 2014 - Present


      As a consultant and strategic sales advisor I:

      • Lead growth sales strategy for 2015 web launch
      • Launched successful kickstarter campaign raising over $15,000 and exceeding goal
      • Managed GTM strategy for e-commerce sales
      • Over $20,000 in new product sales MoM

      Also Responsible for:

      • All social media and outward facing communications and publicity
      • Website design, development, and ongoing management
      • Affiliate, network, and referral marketing
      • Advertising analytics, Google PPC, Adwords, SM Campaigns, and more

      Kool Nerd Clothing [KNC] is an apparel company based in New York City. The brand is rooted in the belief that Nerds are people who symbolize Hard Work, Intelligence, Individuality, and Passion. We are the brand for this sophisticated demographic of consumers.


      KNC is more than just a fashion brand; it’s a brand with a purpose and a movement. We partner with programs steering disadvantaged children towards careers in Science, Technology, Engineering, Arts and Math [S.T.E.A.M].

      Senior Advisor - Engineering Specialist 

      Jul 2011 - Feb 2013



      Supported admissions team with documents and continuing training. Help conduct region training for 50+ colleagues regularly on product offerings and best practices to increase student engagement.


      Supported students throughout the enrollment process for school in the College of Engineering and Information Science. Advise students on credits, tuition, finance, scholarships and administer entrance assessments.

      Team Lead

      Dec 2009 - Jul 2011



      As a Team Lead, it was my job to help motivate and assist other admissions advisors towards achieving their personal production goals. I conducted sales trainings and developed materials such as power point presentations, spreadsheets, webinars, and online platforms to help support the training methods instilled every day.


      As a Team Lead, I reported directly to the Associate Director of Admissions with production reports, training agenda’s, and daily projections for my team of roughly 10-13 admissions advisors.

    • SKILLS

      Small Business Development/ Start Ups

      Sales Management

      Sales Consulting

      Salesforce CRM, Buffer, Google Analytics

      HTML 5 / CSS3

      Photoshop, Adobe Suite


      Bachelor's of Science in Organizational Leadership. Minor in Labor Studies and Employment Relations - Pennsylvania State University

      Penn State University

      Bachelors of Science

      Organizational Leadership, Minor Labor Studies & Employment Relations

      • Phi Kappa Phi Honor Society

      • Blue and White Society

      • Deans List

      University of Central Florida

      General Studies Business Administration and Management, General


    • LET'S CHAT

      I love making new connections. So lets, you know, connect!